As it is generally a task that takes a long time, it is important to set some objectives: S - Improve content positioning. M - That they are in position 11-20. A - Looking for new keywords with email address competition. R - Gain organic traffic. T- 1 month. Example 7. Frequent publication of new downloadables To increase the capture of leads, whether organic or through other channels, it is important to offer valuable content to our buyer person . That is why we must plan in advance the generation and publication of downloadables: S - Achieve stability in capturing leads. M - Taking out 6 ebooks in 1 year. A - About interesting topics for our buyer person. A - That are email address related to our business. T- 12 months. New Call-to-action Example 8. Increase followers on social networks If we follow a social media strategy, one of our goals could be to gain a presence on one of them, for example, on Instagram: S - Gain brand awareness on Instagram. M - Earn 2000 followers, 20% more. A - Publishing weekly. R - Being able to reach a wider audience. T- 1 year. Example 9. Increase CTR in lead nurturing chains To improve the qualification of the leads, it is necessary to carry out an optimization of the lead nurturing to ensure that those contacts that we have already captured advance in the best possible way. S - Improve the CTR of TOFU emails.
M - Optimizing the CTAs of the emails. A - that are related to the content of the email. R - To improve the conversion of contacts within the funnel. T- 1 week. Example 10. Increase sales In some cases SMART goals can also be very useful to help the sales department. In this way we could apply this methodology to get more out of our activity: S - increase sales by 10%. M - 10% (€100,000). A - Offer new products to our customers. R - Retaining existing customers. T- 12 months. As you have seen, defining objectives in an intelligent way allows us to face our tasks in a more email address and productive way. We know what we have to do at all times, it allows us to maintain focus and our minds are free from distractions caused by the interference of not having a clear objective. Planning our day to day in this way will allow us not only to be more productive and efficient, but we will also suffer from less stress, we will distribute our resources better and we will email address that the whole team rows in the same direction. Does your company follow the SMART methodology in its business strategy? Tell us how your way of working has changed in the comments. If you haven't used it yet, what are you waiting for? Put yourself right now and enjoy all the advantages that SMART goals offer us.