Make the most of your specialization Marketing a verticalized software allows you to offer much more accurate, agile and continuous solutions for your clients' processes and this is a point from which you should make the most of it. Having a PDF with the best practices, usability and phone number list functionalities can be a very helpful tool for your strategy . This information phone number list engagement and gives that personal touch to the relationship that many companies look for in a software provider. Demonstration (demo), tour or trial Offering software requires much more specific strategies adapted to the client, such as a demonstration or a "tour", or in some cases, training.
Differentiating yourself from your competition is a priority objective and the best way to do it is by demonstrating it. This requires additional work, but it is necessary and worth it. The software is one of the few products that on many occasions allows us to phone number list our capacity without actually selling it . This is an opportunity, however it can sometimes work against you if our software is inferior in features or capabilities to our competition. In this case a "tour" would be enough and we would work the demonstration in a face-to-face or online format. Take phone number list time to get to know your competition and make sure your tool can compete on equal terms to choose a “trial” or “tour” format . These types of strategies give your brand additional value, allow you to retain customers and get much closer to them.